A truly Independent Financial Adviser:
Is not tied to any bank or provider. No quotas. No preferred lists. No “house solutions” dressed up as advice.
Advises across the entire market. The solution is chosen because it fits you, not because it pays the highest commission.
Is paid for advice, not product sales. Investment and pension advice is fee-based, agreed upfront. Where commission exists (e.g. protection), it’s disclosed, or offset, so incentives stay aligned.
Builds strategy first, products second. Cashflow, tax, risk, protection, exit planning — then investments. Not the other way round.
Designs around your life and business, not a model portfolio. Your income, your risk, your time horizon, your endgame.
