Quick facts

Startups —four key facts.

The founders who nail these early stop leaking money before they even notice it’s happening.

  1. Your structure decides your tax bill.

    Sole trader or Ltd affects tax, liability and funding. Get it wrong now, pay for it later.

  2. Early decisions have long tails.

    How you set up today shapes what tax you pay for years.

  3. Cashflow kills more startups than bad ideas.

    You spend before you earn. Forecasting keeps you alive.

  4. You can claim pre-trading expenses.

    Tax relief and VAT on eligible pre-trading costs. Many founders miss this — ask us.

Who we help

Startupsthat we help.

Building something new? You’re in the right place.

We work with startups of every shape and size. If you’ve got the idea, we’ll help you build the business behind it.

What nobody tells you

The startup realitiesnobody warns you about.

Launching is exciting. Then reality hits. Here’s what catches most founders out — and what we sort before it costs you.

  1. Big decisions. Zero experience.

    Structure, VAT, payroll, expenses. Every choice can save or cost you thousands, and you’re guessing.

  2. Cashflow’s tight.

    You’re spending before the money comes in. One bad month and it’s serious. Forecasting helps reduce uncertainty.

  3. You’re building it and running it.

    Marketing, admin, customers, finances. It all lands on you at once.

  4. The tax rules make no sense yet.

    What to claim, what not to, which deadlines matter. Too much, too fast.

  5. Get the foundations wrong and it shows later.

    Pricing, VAT, hiring, going Ltd. Guess now, pay for it down the line.

  6. You’ll outgrow advice that stands still.

    Startups move fast. You need an accountant who keeps pace, not one who reacts late.